A jól időzített vásárlás utáni emailek növelik az ügyfélkapcsolatokat és a márkahűséget. Ezek az emailek magas nyitási, klikkelési arányt érnek el, így hatékonyak az ügyfélmegtartásban és az újbóli vásárlások ösztönzésében.
Attól függetlenül, hogy mit árul kinek — ha ez egy visszatérő vásárló vagy egy első vásárló – a jól komponált és jól időzített automatikus vásárlás utáni emaileknek azonnali pozitív hatása lehet vállalatára. Az ilyen típusú emailek segíthetik az elkötelezettséget márkájával, hosszú távú ügyfél kapcsolatokat ápolhat, és több visszatérő értékesítéseket generálhat. A vásárlás utáni email kampányok a legkönnyebb és leghatékonyabb taktikák az ügyfél lojalitás és megtartás fejlesztésére. Mivel az új ügyfelek vonzása általában ötször annyiba kerül, mint a már meglévők megtartása – ezeknek az emaileknek határozottan részének kell lennie az email marketing stratégiájának.
A vásárlás utáni emaileknek van a legmagasabb nyitási és klikkelési rátája bármelyik email marketing kampány közül. A Klaviyo adatai alapján, a vásárlás utáni emaileknek 217%-kal magasabb nyitási rátája van, több, mint 500%-kal több klikk rátája és 90%-kal magasabb jövedelme résztvevőnként az átlagos email kampányánál. A Medallia kutatása, (egy ügyfél élmény cég) amely a Harvard Vállalati Értékelőben lett publikálva, felfedezte, hogy from Medallia (a customer experience firm) published in the Harvard Business Review also found that “Azoknak az ügyfeleknek, akiknek a legjobb élményei voltak a múltban, 140%-kal többet költenek azokkal szemben, akiknek a legrosszabb múltbeli élményük volt.”
A vásárlás utáni emaileket lehet használni:
Bár a tárgysorok elengedhetetlenek, ne felejtsen el egy lenyűgöző üzleti e-mailt lezárni rész a végén. Ne feledje, hogy ezek a szavak általában az olvasóban maradnak.
A vásárlás utáni emailek, amelyeket számos célokra lehet használni attól függően, hogy mi vállalatának a legfontosabb – legyen az az ügyfelek speciálissá tétele, emlékeztetésük a termék pótlására, keresztértékesítés hasonló termékekre vagy visszajelzés gyűjtése – ha jól vannak csinálva, a vásárlás utáni emailek hihetetlenül erőteljesek. A rendelésmegerősítő e-mailektől a bevezető e-mailekig, lent található 10 vásárlás utáni email sablon néhány leggyakoribb esetre, amit használhat a saját vásárlás utáni email kampánya készítése közben.
Congratulations! Your purchase on [Website.com] was successfully processed. Your order is now being prepared. You will be receiving shipping updates soon.
How was it to shop at [Website.com]? Help us serve you better, click here to take a quick survey. (It won’t take you more than a minute – we promise!).
Here’s your order confirmation:
Order number: ***
Payment method: ***
Items ordered: ***
Total: ***
Your Order Details:
[listing items purchased]
Thank you for shopping with [Brand],
[YOUR SIGNATURE]
YOUR ORDER HAS SHIPPED
Good news, [Name] – your items are on their way! Are you smiling? You’re totally smiling. ☺
Here are a few things you should know:
Your order should arrive at your shipping address within [number] business days.
Items may be shipped in separate boxes with no additional shipping charges.
Updated tracking information will be posted to the carrier’s website within 24 hours.
Here’s what we shipped:
[Item 1]
[Item 2]
[Item 3]
TRACK MY ORDER
Thanks for shopping with us,
[YOUR SIGNATURE]
———————————————
HAVE QUESTIONS OR NEED HELP?
Let us know! We’ll do everything we can to make sure you love your experience with us. Reach us at [email], [live chat] or [number]. We’re available Monday – Friday **am – **pm.
WE’RE HONORED that when it comes to [style/ footwear/ beauty, etc.], you think of us.
There’s a lot of choices out there but you singled us out, and that means a lot. We just want to express how much we appreciate your business. When you’re looking for something truly special, we hope that we’ll continue to be the place you think of first.
Thank you!
[YOUR SIGNATURE]
P.S. If we ever fail to live up to your expectations with the quality of our products, delivery times, or anything else – you can always reach out to our customer care team at [number], [email], or [live chat].
Thanks for your recent purchase with [Brand]! Your order should have arrived by now, and we hope you are enjoying your new [products].
We thought that you’d like to know customers who made the same purchase also enjoyed the following favorites:
[Recommended product 1]
[Recommended product 2]
[Recommended product 3]
[Recommended product 4]
If you need any help with your next purchase, don’t hesitate to reach out anytime.
Cheers,
[YOUR SIGNATURE]
Greetings from [Brand]! Hope you’re doing great.
According to our records, you ordered (products) a while ago and we would hate for you to run out. So, this a friendly reminder that it’s time to restock, in case your supplies are running low.
RESTOCK NOW
Order in the next 24 hours and shipping is on us.
Let us know if you have any questions. We’re here to help!
[YOUR SIGNATURE]
Maybe you’ve been away or just super busy but we noticed you haven’t ordered in a while. So perhaps we can tempt you back with 10% OFF your next order?
We’ve actually added some cool new stuff we think you might like! Here’s a coupon for 10% OFF your next purchase in the next two weeks (expires on ***): [CODE NUMBER]
SHOP NOW
If you have questions or need any help, just reply to this email and we’ll get back to you as soon as we can.
Cheers,
[YOUR SIGNATURE]
Congratulations on your new purchase of [product]!
You’ve made an excellent choice by shopping with us. At [Brand] we truly care about our customers and appreciate your business. If you have any issues at all, we’ll work with you until you are completely satisfied.
Here are a few great tips on using your [product]:
[Product usage tip 1]
[Product usage tip 2]
[Product usage tip 3]
I will contact you in a few days to make sure everything is working well for you and to also share some Frequently Asked Questions (FAQs) about your new [product] that I’m sure will be very helpful.
If by any chance you will not receive your product within [number] days of placing your order, please do let us know right away. We’ll be happy to assist you in any way that we can.
Once again, thank you very much for purchasing [product]!
Best,
[YOUR SIGNATURE]
A great big thank you for shopping with [Brand]!
We love our customers dearly, and their opinions mean a lot to us. So, we put together a survey that gives you an opportunity to share your thoughts, so WE can improve your shopping experience – and YOU can take 20% OFF your next purchase for completing it. Click below to take the survey (it won’t take you more than a few minutes) and receive your offer.
START SURVEY
Thank you for your participation.
[YOUR SIGNATURE]
[Name],
We wanted to say a HUGE thank you for shopping with us and we’d love to know what you thought of [Website.com]. If you can spare a few minutes to leave us a review, we’d be super grateful! Please be as honest as you want to be (we can take it).
Write a Review of [Brand]
We love you either way.
[YOUR SIGNATURE]
Thank you for signing up and joining the [Brand] family! We built [Product name] to help businesses [achieve specific goals], and I hope that we can achieve that for you.
Over the last couple of weeks, we’ll be sending you a few more emails to help you get maximum value from [Product name]. We’ll be sharing some tips, checking in with you, and showing how some of our customers use [Product name] to [whatever the product helps to achieve].
In the meantime, you might find these resources helpful:
[QUICK VIDEO GUIDE]
[KNOWLEDGE BASE]
[COMPANY BLOG]
If you have any questions or hit any bumps in the road, please feel free to call us at [number], start a chat with our support team or visit our FAQs.
Until next time,
[YOUR SIGNATURE]
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